Blu E Cigs Review

Last updated on June 15th, 2022

Blu Cigs Premium Starter Pack Gets a Makeover 

Blu Electronic Cigarettes is one of the most recognizable electronic cigarette companies, not only because it’s been around since 2009, but because their signature e-cig blue tip and popular charger pack have been well publicized by celebrities in TV commercials. BLU Products are sold in selected retail stores as well as on-line. 

If you don’t know by now, blu ECigs was the first electronic cigarette company to be purchased by a large U.S. tobacco company. In 2012, Lorillard, makers of Newport and Kent Cigarettes smelled the vapor (so to speak) and purchased the company for a healthy $135 Million. It has since been sold to Imperial Tobacco and sales are even stronger. 

I’ve tried Blu Cigs twice; several years ago and soon after the Lorillard sale. I don’t know if Lorillard had anything to do with it, but the product improved with the bluPLUS line of Starter Kits. That said, it still has a long way to go. 

Back in October of ’13, I reported that Blu’s kit was overpriced (and it was). The latest “cig-alike” version, called blu Plus Rechargeable Kit has gone up in price from $34.99 to $42.99. There are far better choices on the market if you’re looking for a high quality e-cigarette.

Here’s what you get from Blu:

• 1 x blu PLUS+ Rechargeable Pack
• USB charging cable
• 2 x blu PLUS+™ batteries
• 3 x Classic Tobacco blu PLUS+ Tanks (2.4% nicotine)

You used to be able to choose your cartridge flavor when you bought a kit, but that’s no longer possible. If you would rather vape another flavor you have to purchase additional cartridges.

True to blu

Blu Electronic Cigarettes were one of the first to introduce a charger case. It still looks like a pack of cigarettes. You need to charge both the case and your rechargeable battery before you can start vaping. Of course, you don’t have to use the charger case, but if you want your batteries to last more than an hour, I highly recommended you do so. You should get up to 45 minutes of use before needing a recharge.

You will experience a bit more vapor and less recharging than in the earlier model, the product is still gives you average vapor production and average tasting cartomizers.

All blu starter packs and batteries last for about 80-100 puffs before requiring a full recharge. Blu’s batteries should last for 250-300 puffs, but expect to change the cartridge before the battery needs charging.

Cartridges 

You get about 200 puffs (depending on your vaping habits), with the blu Starter pack, the blu Original, and blu Premium cartridges. That’s not quite 1 pack of traditional cigarettes.

Regarding flavors….there are currently  2 Tobacco flavors; 1 Menthol flavor, Strawberry, Blueberry, Vanilla, Mint Chocolate, Glacier Mint, Caramel, and Berry Cobbler. (flavor selections can change).

All flavors, tend to be on the sweet side. Blu promises their ejuice is made in the USA from both imported and domestic ingredients – but they do not provide a breakdown. 

Promises

Blu ECigs no longer has a 30 day money back guarantee, but it has a 1-year warranty. There is free shipping; however, it may take up to 2 weeks for orders to be shipped and blu does not claim responsibility for lost USPS packages. 

The customer service has been reported as lacking both by ECigarette Forum reviewers and the US Better Business Bureau, with 157 Complaints received (and resolved) within the past 3 years. 

According to BBB rating factors, blu ECigs are Rated “A” mainly because of the length of time the business has been operating. It’s interesting to note that blu ECigs have a higher rate of complaints than other e-cig companies with slightly lower ratings. 

PROS:

• Signature blu Tip
• Charging Pack
• Company Longevity

CONS:

• Average customer service and delivery time
• Flavors not as good as other traditional e-cig brands

Want to learn about vapor products we rate highly? Check out Best E-Cigarette Guide’s Ratings Guide.